Healthcare systems nationally are experiencing critical staffing gaps due to multiple market factors. We worked with The Christ Hospital Health Network to fill these gaps by focusing on an influx of quality applicants, as opposed to the quantity of applications across multiple service areas.
The Christ Hospital Health Network knows that providing exceptional care for its patients along with first-rate training, resources and environment for its employees is paramount. That’s why TCHHN prides itself on hiring those that strive to be the best. And, they’ve found that hiring only the best talent in the healthcare industry achieves immediate staffing needs and supports retention.
We found and attracted top talent by tapping into one truth. These skilled healthcare professionals know things others don’t. So, we used our ads as actual tests, showing loaded words set in big bold type to elicit immediate visceral reactions from the right people. And we succeeded.
Executive leadership and staff embraced the effort and a multi-segmented media blitz drove record visits to site. We achieved a substantial increase in applicant-to-hire ratio, and increased revenue goals for TCHHN, outperforming peers. The campaign also won two Effies.
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